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Cutlip and Center's Effective Public Relations (11th Edition), by Glen M. Broom
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Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market.
This edition features several new chapters, examples, and information on how social media and globalization are shaping PR.
- Sales Rank: #67957 in Books
- Brand: Brand: Prentice Hall
- Published on: 2012-07-02
- Original language: English
- Number of items: 1
- Dimensions: 9.90" h x .90" w x 7.90" l, 1.55 pounds
- Binding: Paperback
- 456 pages
- Used Book in Good Condition
Most helpful customer reviews
5 of 6 people found the following review helpful.
Great PR Textbook
By Rachel Smith
I am using this textbook in my new principles in accreditation in public relations beta class and it covers every aspect of public relations in a way that is easy to understand. I recommend it for basic PR classes.
2 of 2 people found the following review helpful.
A complete and current text book for PR professionals.
By M. Brunsting
I'm still reading and studying. It is current and well done including the study guides at the end of each chapter.
It's also nice to see that the general misconceptions of what public relations professionals do, are not isolated to small communities like mine but an industry-wide issue. Luckily these misconceptions are being replaced by respect in the c suites of major corporations.
2 of 2 people found the following review helpful.
A must read if studying for the APR exam
By S. Luebbert
I rented this during the process of studying for my Accreditation in Public Relations. This was my first time renting from Amazon and I was pleased with that experience. I also enjoyed the book a lot. I have a degree in PR but have been out of school for 14 years so this was a great refresher course. The book is pretty interesting and easy to read. The best news, I passed my APR exam!
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